Jack in the Box

Key makes great storage for kids. So to speak.




(Video was sent to us by the first people to buy a Key modular storage unit. They have a very cute toddler. Thanks John, Leanne & Jack!)

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Goodbye Foam

We are very pleased to announce we have just completed our switch to 100% paper-based internal packaging materials. Any Key modular storage orders shipped after today will be completely free of Expanded Polystyrene (EPS, e.g. Styrofoam) and Polyethylene (PE, e.g. foam wrap).

They have been replaced by Hexacomb kraft paper honeycomb, and cellulose wadding (which is a bit like extra thick toilet paper). Both products are made from 100% recycled fiber, and are themselves recyclable with your normal household paper or cardboard. Order something so you can see it in person! This change did affect our packaging costs, but it was a modest increase that we are able to absorb.

The only bit of plastic left on our products is the tape used to seal the boxes, and this will be switched over to reinforced paper tape just as soon as we get our dispenser. (Gummed paper tape uses a water-activated adhesive, so it requires a special dispenser that moistens the tape as it dispenses.)

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The Perils of Packaging

By far the biggest hassle involved in getting our products to market has been the packaging. I thought I'd share some of what we did in case anyone else out there in the independent design world is going through some of the same issues. And of course, so our customers can see what is going into their products. We designed Key to be an easily shipped, affordable, environmentally sound product, and getting the packaging right was a critical element. It was also surprisingly difficult. Some of the things we learned:

1. Boxes are expensive, and they don't have your size. Stock carton sizes tend to be more or less cubic, and we are shipping things that are thin, rectangular, and large. That means a custom box. As you might expect, custom boxes are very expensive unless you order a lot. So now we have enough boxes to last a long time. Also, box makers (at least the ones around here), don't offer a product with a guaranteed level of recycled content. Apparently, brown kraft cardboard typically has anywhere from 30% to 75% recycled content, but it varies all the time according to what they happen to be using. There is an opportunity here for a forward-thinking packaging company. We would have been happy to pay even more for a 100% recycled carton, but it's not an option. Somebody really needs to start a "green packaging" company and put all this stuff in one place. We ended up using Tharco in Denver for our cartons. To save a couple bucks we decide to use stick on labels rather than custom print the carton itself.

2. The package has to be bigger than you think. The standard way to package furniture is to wrap the pieces in thin foam sheet, then brace the outside with expanded polystyrene (Styrofoam) blocks or sheets. I initially designed a carton with a half inch of space around the outside for foam sheet, but then I was told that UPS won't accept a damage claim unless the package has 2" of space all around the product. Having experienced my share of damaged furniture, I made the box bigger. That made it more expensive, and gave me a much bigger void area to fill, which posed other problems.

3. Petroleum based foam is extremely hard to avoid. We really didn't want to use any plastics anywhere in this product, but there are very few suitable alternatives to EPS (commonly known as Styrofoam) for heavy objects like furniture. It's important to protect the furniture during shipping: nobody wants to send back damaged goods, and when you break something in shipping, you've just wasted all the energy and resources that went into the product. Cornstarch peanuts are easy to find, but if you need sheets, we found exactly one alternative to petrochemical foam: Green Cell (also sold under some other brand names), which is also made from corn. It's a pretty cool product: it's compostable, water soluble, and doesn't use a lot of energy to make. The downside (apart from the fact that it uses corn, which is too big a discussion to get into here) is that it's extremely expensive. It's also hard to get if you're just a small user.

One of the things we need is a soft foam to go in between the pieces in the carton so they don't slide around and scratch each other. Normally you would use thin polyethylene (PE) foam here; it's soft, non-abrasive, and it doesn't allow things to slide around. We wanted to use the Green Cell foam wrap between individual pieces, but it is 5 times more expensive than conventional PE foam. And we're not talking about 50 cents versus 10 cents, switching just the thin foam wrap to Green Cell would require us to raise the retail price of a Key module by at least $35. That's for something that almost nobody will even notice, and most people will toss in the trash anyway.

We are now looking at something called indented kraft paper as an interleaving (like this). It is 100% recycled, and recyclable, and it's cheap enough (about the same price as PE foam). However, we're not sure if it's going to scratch our finishes, or allow things to move around too much in the carton. Paper can be pretty abrasive. If it passes testing, we'll use it. If it doesn't, we'll keep looking.

For the cushioning around the outside envelope of the package, the thick Green Cell was just too soft to use, and of course, too expensive. They have a higher density version, but it's even more expensive. Instead we are looking to use 2" thick cardboard honeycomb (like this) for our exterior bracing, but so far we can't find any here locally. We will probably just have to go for it and have a year's supply shipped to us. This stuff is of course fully recyclable, although like the cardboard for the box, nobody sells one that's made from fully recycled content.

So, to make a very long story short, for now we are still using EPS foam blocking and PE foam wraps. We hate to do it, but that was the only way we could ship anything. Some places do recycle the stuff (EPS recycling sites & a pathetic list of PE foam recycling sites), and we hope you have somebody near you.

Finally, I never would have guessed this at the start, but our packaging currently makes up over 10% of our total product cost. If we used the expensive "green" alternatives, it would be up over 15%. Nobody ever bought a piece of furniture because it had a cool shipping carton, so any extra money we spend to try to do things a little more sustainably isn't really recoverable. If these other alternatives work out, I think we'll be getting to a good balance of sustainability and price, but it certainly isn't easy. You can see why most people don't even bother to try.

UPDATE (9/26/2008): We've managed to eliminate all plastic from our packaging, at a modest increase in cost. Check it out.

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Welcome Design Public!

We are very excited to announce that Key is now available at Design Public, one of the biggest and best online modern design retailers.

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Why We Use FSC Certified Wood

This is a great post, and some stunning photos, showing the difference that Forest Stewardship Council certification makes in the health of a forest.

SFI Certified Forest after logging:

(The technical term for this is "clear cut.")

FSC Certified Forest after logging:

(Still looks like a forest, doesn't it?)

A little background: The Forest Stewardship Council (FSC) is an international non-profit, multi-stakeholder organization established in 1993 to promote responsible management of the world's forests. (Wikipedia) (FSC Website)

The Sustainable Forestry Initiative (SFI) was started in 1994 (coincidence?) by members of the American Forest and Paper Association, a lumber industry group. (SFI Website)

Housefish uses exclusively FSC certified wood products.

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Key Now Available at Invironments

We are pleased to announce that Key is now available at Invironments in Boulder, Pearl & 17th St. Invironments has a great selection of modern and green furniture and is well worth a visit.

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News- 5280 Magazine and Mod Livin

The latest 5280 magazine has a little profile on Key (and my unusual resume) in the latest (April 2008) issue. The piece was written by Jaime Kopke, who also writes the designklub blog. Also, we are pleased to announce that Key is now available at Mod Livin' in Denver (5327 East Colfax). Mod Livin' has a vast selection of new and vintage modern pieces and is always fun to check out.

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Laser Cut Aarnio Puppy for Best in Show Event

I finished assembling this on my kitchen table at about 3:30am today. This is for Mod Livin's second Best In Show event, a charity auction of decorated Eero Aarnio puppies. I couldn't think of any suitably interesting way to decorate mine, so I modeled it in SolidWorks, cut the model into 1/4" slices and sent the resulting profiles to be laser cut from Baltic birch and acrylic.

You can vote for your favorite puppy in the next few days at modlivin.com, and if you're in Denver, the auction event is March 28th. More pics after the jump.

I've always liked burnt ply edges (they smell good too- like a campfire), but I thought the edge finish on the acrylic was kind of interesting. The laser flame polishes the cut edge, but there's also a lot of faceting, probably a result of the CNC control breaking my splines into polylines and not smoothing between them. I wasn't sure what I thought about that, but now I think I like it. All the layers are located to one another with little steel dowels, then glued as well. I had originally planned to add some internal lighting, but the things I tried didn't look as good as just leaving him empty.

He came out a little short because it turns out 1/4" acrylic isn't actually 1/4" (and neither is the birch for that matter). It's actually about .220", which isn't a huge difference... until you stack up 54 layers, then that .030" turns into 1.62".

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Happy Valentine's Day- We Love You, Have a Price Cut

The people have spoken. After overwhelming customer feedback, people have said that the basic Key module with doors should be under $500. And because we can't say no to overwhelming customer feedback, you got it. See our new pricing here. Oh, and if you bought any Key modules at the old pricing during 2008, we want to thank you, not make you mad. Please contact us for a refund (not a store credit, an actual refund) of the price difference.

And if you haven't bought one yet, Key is a US-made product that uses FSC certified sustainably harvested wood and zero VOC finishes- at Asian import pricing. And unlike the stuff you'd pick up at the blue and yellow big box store, ours is engineered to last a lifetime. No MDF or particle board, no cheesy cam lock fasteners to fail.

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Mann Singh Origami Crane Lamp

I came across this stunner of a lamp from Indian designer Mann Singh after following one of the comments left here. I suppose it qualifies more as a light sculpture than a lamp. Not sure what the material is, but it looks like paper. Would be interesting in metal, but the styrofoam base suggests this is just a prototype anyway. A bit reminiscent of Adam Frank's work, but I like this more.

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